The COVID-19 pandemic brought unprecedented challenges to individuals, families, and businesses across the globe. At Brookfield Residential, the safety and well-being of our residents, team members, and communities have always been our top priority. From implementing enhanced safety measures to adopting digital tools and fostering a resilient sense of community, we’ve taken actionable steps to adapt and thrive during this period of uncertainty.
This blog outlines how Brookfield Residential has responded to COVID-19, with an emphasis on safety protocols, digital innovations, community support, and long-term planning, underscoring our commitment to creating great places to call home.
Enhanced Safety Measures
Ensuring the safety of our residents and employees has been at the heart of our pandemic response. Brookfield Residential implemented strict safety measures in line with guidance from public health officials and the Centers for Disease Control and Prevention (CDC). Here’s how we’ve kept our communities and offices safe:
Protocols in Communities
We enhanced sanitation practices in shared community spaces such as parks, fitness centers, and clubhouses. High-touch surfaces are regularly disinfected to provide safe environments for residents to enjoy their amenities. Additionally, we equipped these areas with hand sanitizing stations to encourage healthy hygiene practices.
Outdoor amenities, where physical distancing is easily achievable, became hubs of safe activity for residents looking to remain active and connected.
Safety at Offices and Model Homes
To protect our employees and guests, all Brookfield Residential offices and model homes adopted strict measures, including:
- Daily wellness checks for staff.
- The requirement of face coverings inside buildings.
- Social distancing protocols to limit the number of people indoors at one time.
- Increased cleaning schedules to ensure high standards of hygiene.
We also provided all employees with the resources, training, and support needed to adapt to these changes while maintaining operational excellence.
Digital Transformation for Modern Times
Even as in-person interactions became more limited, Brookfield Residential rose to the challenge by accelerating our digital efforts. Buying a home is a deeply personal experience, and we wanted to ensure that our future homeowners could still make informed and confident decisions from the comfort of their own homes.
Virtual Home Tours
We rolled out virtual home tours across all of our communities. These tools allowed prospective buyers to explore floor plans, layouts, and designs interactively, navigating homes that fit their needs without stepping foot inside. Buyers could explore every detail, envision their future living spaces, and even consult with Sales Representatives via video calls.
Online Resources
To make the home-buying process even smoother, we expanded our online resources. From educational blog posts to financing tools and community reviews, our website provided a one-stop shop for buyers navigating the home-buying process during a pandemic.
This digital-first approach not only kept our team and buyers safe but also reinforced how technology can improve and simplify the overall experience.
Supporting Our Communities During the Pandemic
At Brookfield Residential, we recognize that strong communities are founded on compassion and care. COVID-19 emphasized the importance of going the extra mile for our residents.
Resident Assistance Initiatives
During the pandemic, we launched several initiatives to help residents adapt to the challenges of lockdowns and financial strain:
- Flexible payment options were offered to residents experiencing hardships.
- Regular communication ensured residents were updated about health and safety guidelines, community news, and any available resources.
Building Connections Virtually
We kept the spirit of community alive by hosting virtual events such as online fitness classes, virtual community meetings, and digital happy hours. These experiences allowed residents to connect with neighbors while maintaining physical distancing, fostering a strong sense of belonging during otherwise isolating times.
Planning for a Resilient Future
Brookfield Residential doesn’t just focus on the present; we’ve taken the lessons learned from this pandemic to create forward-looking strategies that prioritize community resilience and safety.
Enhanced Building and Design Standards
Moving forward, we are incorporating health-conscious features into our designs, such as improved indoor air quality systems, touchless appliances, and outdoor living spaces that promote wellness.
Disaster Preparedness
COVID-19 has shown us the importance of preparedness. We’re refining our emergency response plans to ensure our communities are equipped for future challenges, whether they are health-related or otherwise.
Sustainability and Longevity
We also remain committed to sustainable development practices that promote long-term growth and well-being. From green building certifications to renewable energy solutions, we’re designing communities that support a healthier planet.
A Commitment to Safety and Community
Brookfield Residential’s response to the COVID-19 pandemic reflects our unwavering dedication to creating environments where individuals and families flourish. By implementing stringent safety measures, investing in digital innovation, supporting our residents, and planning for the future, we’re building more than just homes—we’re building trust, comfort, and hope.
If you’re considering joining the Brookfield Residential community but still have questions or concerns, we’re here to help. Visit our website or contact your local Brookfield Residential team to explore current options designed with your safety and satisfaction in mind.
